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7 SEO Stats you need to know….if you want to do business on the Internet

  • 70% of the links search users click on are organic.
  • 75% of users NEVER scroll past the first page of search results.
  • GroupM states "when consumers were exposed to both search and social media influenced by a brand that overall search CTR went up by 94 percent."
  • Companies that blog have 434% more indexed pages.
  • A study by Outbrain shows that search is the #1 driver of traffic to content sites, beating social media by more than 300%
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
  • For Google, a study from Slingshot SEO shows 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.

Is this important to you?

You bet all of us at this point should at the very least have Google Analytics installed on their website. This is a great way of determining just how much organic traffic you are getting and what keywords people

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are using to find you. We can take that one step further and determine what keywords your competition’s customers are using to find their site. If you are not being ranked by the search engines the vast majority of potential customers will not know you exist. Cornell University did a study on eye tracking and the results only back up organic SEO even more. Searchers spend 83% of their time on the very first 5 listings on a search result page. Why because 80% of visitors will rely on organic search results when they are researching a product or service. Of that 80% almost all; 92% were from Google, according to Statcounter.com.

SEOmoz came out with a 2011 report in which it discussed various changes in ranking factors search engines are taking. It was much simpler a couple years ago. You had a site provided good page content and focused on keyword varieties that matched your domain and you were on your way. Today the search engines are focusing less on anchor text or external links and are analyzing what is occurring in the social space. With “all things” social; search engines are now able to assign a value and rank this content. This gives the user a remarkably higher level of relevancy. For example videos of testimonials of the very same product you are looking up. No need to read the corporate website on how those widgets perform; now you can watch videos of current customers.

Our SEO starts with in an initial analysis of your site. Day one we will go through a 27 step process of

  • 302 (temporary redirects)
  • JavaScript redirects
  • Meta-refresh redirects
  • Extensive on-page JavaScript
  • Extensive on-page CSS
  • Extensive use of Pop-up windows-I don’t see that as a problem
  • JavaScript navigation
  • Overall use of flash
  • Frame Site Construction
  • Dynamic URLs
  • Action tracking in URL’s
  • Session IDs in URLs
  • Site requires session IDs to function
  • Site has a Deep Folder Structure
  • Main entry page lies on SSL
  • Main entry page requires user action
  • Lack of site map
  • Site uses a splash page
  • Robots.txt file is blocking spiders
  • Lack of a robots.txt file
  • Robots Meta-tag is blocking spiders
  • Lack of body content
  • Image map navigation
  • Duplicate content
  • Search engine incompatibility
  • Questionable content
  • Broken links

Visitor Analysis and Behavior Tracking

At the heart of our company is our ability to provide our clients with web-based real-time analysis.

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Our website analysis is broken down into main categories and can be tracked for any time frame.

A. SEO Analysis: Google Pagerank, Yahoo Backlinks, Yahoo Indexed Pages, Alexa Rankings and domain age.

B. Traffic Analysis: Identification of source of your traffic paying particular attention to

  • Total visitors per month
  • Repeat visitors vs first time visitors
  • Visitors by hour, day of week
  • Page views per month
  • Bounce rate per month
  • Conversions
  • Busiest day
  • Sources:Direct access, referrers, onpage, offpage

C. Visitor Analysis: Answers the following questions about your website and/or campaign visitors

  • What pages are the most popular
  • High conversion pages
  • Source of visitors
  • Geographical segmentation, city state and country
  • Keywords used to find website

Link Analysis:

  • Research and identification of the most effective link partners and creation of contact database for off page link efforts
  • Creation and management of link pages
  • Monthly reporting on total links, addition of juicy links and overall percentage which are a juicy link.
  • Competitive analysis:
  • Content Analysis

Our goal here is to identify who; is going to your site, how they got there, what they do during their visit and why they did or did not buy something. Very much the same when we go into a store walk around and choose whether to make a purchase or not. We look at what key factors the converting visitors have in common and build a marketing strategy around those parameters.

SEO Optimization

  1. General Information of Site
  2. Targeted keywords and Current positions
  3. Targeted Keywords Analysis & keywords Density
  4. Competitive Analysis
    • Competitors
    • Global Back links popularity
    • Competitor sites age
  5. Conclusion & Plan